You could say the story of DEDON begins in a hospital bed in Munich in 1990. It’s here, recovering from a devastating blow to the face, that Bobby Dekeyser, the promising young goalie of the bayern munich soccer club, abruptly decides to leave professional sport to pursue his life’s true dream. “I just knew I wanted to be an entrepreneur,” he explains. “I started DEDON right there in the hospital.”

Twenty years on, the company Bobby founded is the world’s premiere outdoor furniture brand, its products setting and continually raising the standard for quality, design and desirability. And the truth is that there was no business in woven outdoor furniture before DEDON came along. The first to weave synthetic fiber into luxury outdoor designs, the first to place an absolute premium on quality, the first to become a truly global brand, DEDON revolutionized the business of outdoor furniture from the moment they took production into their own hands. Researched and developed in DEDON labs, fabricated according to their own exacting standards, woven by their master weavers and subjected to 12 rigorous quality assurance checks along the way, each item of DEDON furniture – from fiber to final product – is an expression of their obsession with creating the best.

It is also remarkable that the original DEDON Fiber is a model of environmental friendliness. It’s sustainably produced, 100 percent recyclable and completely non-toxic (it can be used in children’s toys or to wrap food). It doesn’t pollute groundwater or harm the ozone layer.